Your Fintech Growth Partner—From Strategy to Capital Raised
Led by Alex Wills—a marketing leader with over $128 million in trackable campaign revenue—this isn’t a typical agency—you’re getting direct access to the strategist behind breakout success at multiple alternative investment fintech firms.
Specialties in capital-raising funnels, investor acquisition, paid media, CRM automation, and go-to-market (GTM) strategy.
$128M+
Campaign Revenue Generated for Clients
23,000+
Investors Acquired for Clients
Client Success Stories
Don’t take our word for it. See the growth strategies Grow Your Fintech’s Alex Wills used to raise capital for multiple alternative investment fintech firms.
Helping Your Firm Raise Capital
Grow Your Fintech is built around a single goal: Helping fintech firms and private funds scale fast, without the overhead or red tape of bloated agencies. Campaigns built with both compliance and performance in mind.
Track Record
Former head of growth for Streitwise, Tryperion, Bitcoin IRA, LendingUSA, and GTMA. Over $128M in tracked investor revenue. Advisor to fintechs, real estate funds, and investment platforms.
$20M+
Raised for Reg-A Offering
$8M+
Raised for Reg-D Offerings
$90M+
Raised for Crypto Investment Firm
Core Offerings
Discover how our tailored strategies in capital-raising, investor acquisition, and compliance help fintech companies accelerate growth and achieve measurable results.
Go-To-Market Strategy
Whether you’re launching a Reg A+, CF, or 506(c) offering, I’ll help design a go-to-market plan that’s strategic, compliant, and investor-friendly—positioning your brand for sustainable growth and capital inflow.
Affiliate & Partnership Programs
Built and scaled performance-driven affiliate and media partner channels that generated over $17 million in new investments through 250+ partnerships with top-tier publishers and financial influencers. Now, I help fintech firms and investment platforms build these programs from the ground up—or optimize what’s already in place.
Capital-Raising Funnels
From first click to funded account, I build and optimize full-funnel systems that drive investor acquisition—combining paid traffic, automated nurture flows, and CRM integration to reduce CAC and increase conversion at every stage. Whether you’re using HubSpot, Braze, or custom stacks, the goal is the same: turn interest into investment, seamlessly and scalable.
Investor Acquisition Strategies
With over $19.5 million in ad spend managed across 340+ paid media accounts, I specialize in campaigns that turn capital into results. I’ve scaled Google, YouTube, and LinkedIn campaigns that don’t just drive clicks—they fund real investments.
Strategic Positioning & Messaging
I work directly with founders and compliance teams to craft the messaging that drives investor action—whether it’s your homepage headline, landing page, pitch deck, founder thought leader positioning, or your core offer. From tone to trust to compliance, I help you speak the language of capital.
Client Feedback and Reviews
“Alex led our marketing and fundraising initiatives, raising over $20
million from over 1,500 retail investors with the lead funnels to sales pipeline that he created. Alex spearheaded the creation of several separate syndication offerings, helping raise $7.8 million.
His work includes strategic collaboration with the executive team on key decisions such as setting minimum investment thresholds and ensuring SEC compliance in the marketing campaigns.
His approach extends to the digital transformation of our investor portal, transitioning to a new platform with enhanced features that significantly improved the investor experience with both a Streitwise iOS app and a new transfer agent service.
Alex [also] launched a successful affiliate program that got Streitwise valuable press with multiple large-scale financial publications, garnering further brand awareness. In addition, Alex’s SEM strategies, content marketing, and paid campaigns resulted in a substantial increase in organic traffic, while his website redesigns and lead funnels formed the backbone of our marketing operations.”
Jeffrey Karsh
CEO, Streitwise
Managing Director, Tryperion Holdings
“First-mover advantage and aggressive Google advertising campaigns have allowed them to build the largest presence in the crypto-asset IRA space, with close to 4,000 customers and $105 million in inflows since they began accepting funds in June 2016.”
Forbes on Alex’s PPC Ads
Forbes Staff
“Streitwise was launched in 2017 and saw significant growth from 2018 through mid-2022, with a capital raise of $20.8 million which was a direct result of Alex launching an affiliate program, engaging with our existing shareholder base through periodic email communications to drive subsequent share purchases, and coordinating targeted marketing efforts with third parties, SEM / paid media efforts, and lead funnels.
Alex was responsible for handling all of the website functionality and updates, tracking relevant data metrics for internal reporting, and maintaining the CRM system for communicating with our
shareholders. These duties involved working with third-party vendors across multiple platforms to ensure that they synced together and he handled all troubleshooting. In 2021 he worked directly with a developer to launch the mobile app for Streitwise so investors had easier access to their investment information.
Janet Pudelko
CFO, Tryperion Holdings
CFO, Streitwise
Ready to Grow Your Fintech?
Book a free 30-minute strategy call and get a tailored roadmap to scale your investor funnel, cut your CAC, and raise more capital.